Doomsday Dreaming

  • Stephen Joyce


Joyce examines the relationship between the rising popularity of post-apocalyptic films, television, video games, and novels and the emergence of transmedia storytelling. This chapter argues that while many see the post-apocalyptic genre as a reflection of contemporary fears, its popularity may be better explained by transformations in the media eco-system. Joyce explains how convergence culture has promoted media franchising, which has fuelled a demand for immersive storyworlds that can be shared across platforms. The post-apocalyptic genre is ideally adapted for transmedia storytelling because its storyworlds possess a high degree of completeness and consistency. This makes it easy for multiple creative teams in different media to participate in post-apocalyptic franchises.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Stephen Joyce
    • 1
  1. 1.Aarhus UniversityAarhus CDenmark

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