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An Exploration of Domain-Dependent Design Theories for the Designing of Advertising Functions and Contents on New Media

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Advances in Human Factors in Communication of Design (AHFE 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 796))

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Abstract

With the spate of new media, new types of advertisements have appeared with some of them giving us a surprise and the others a failure. How should we improve them? How should we design them? Should we use the existing conceptual design theories to design the advertising functions and contents running on these new media? If not, what should we do? What is an alternative? This paper is to introduce a study of domain-dependent design theories providing new media designers a better means to design appropriate advertising functions and contents on new media. It concludes that such a new study offers a new horizon for the design community.

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Notes

  1. 1.

    A homeomorphic relation concerns a topological property of an entity yielding a corresponding topological property of another entity.

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Authors and Affiliations

  1. Department of Journalism and Communication, Faculty of Arts, Hong Kong Shue Yan University, 10 Wai Tsui Crescent, Braemar Hill Road, North Point, Hong Kong

    Edward C. K. Hung

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  1. Edward C. K. Hung
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Correspondence to Edward C. K. Hung .

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Editors and Affiliations

  1. School of Arts and Social Science, Creative Arts, Open University of Hong Kong, Homantin, Kowloon, Hong Kong

    Amic G. Ho

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Hung, E.C.K. (2019). An Exploration of Domain-Dependent Design Theories for the Designing of Advertising Functions and Contents on New Media. In: Ho, A. (eds) Advances in Human Factors in Communication of Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol 796. Springer, Cham. https://doi.org/10.1007/978-3-319-93888-2_8

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  • DOI: https://doi.org/10.1007/978-3-319-93888-2_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-93887-5

  • Online ISBN: 978-3-319-93888-2

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