Color in Glossolalia: Red in Western Culture (Part I)
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This article is part of the Glossolalia project, an alphabet of critical keywords on design. Its aim is to discuss some aspects that deal with the color red in Western culture. The word red circulates in common discourse, sometimes as a noun, sometimes as an adjective, and sometimes in idiomatic expressions. Given the vastness of contexts in which it is used and circulates, I will focus on the meanings of color in Western material culture, as it is impossible to remove from them the symbolic force that results from their being red.
KeywordsHuman factors Western culture Material culture Semantics red (Color)
The author is grateful to FCT – Fundação para a Ciência e Tecnologia for its support for the postdoc research entitled Glossolalia: An Alphabet of Critical Keywords on Design, to CIAUD – Centro de Investigação em Arquitetura, Urbanismo e Design, Faculdade de Arquitetura, Universidade de Lisboa, Portugal and to CITAD – Centro de Investigação em Território, Arquitetura e Design, Universidades Lusíada, Portugal (financed by national funds from FCT – Fundação para a Ciência e a Tecnologia, within the scope of the project UID/AUR/04026/2013).
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