Design of Mobile Application Interface Based on Brand Image

Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 796)


This paper, taking brand image as entry point, taking mobile application as carrier, from the perspective of visual design, studies how to integrate visual design element of interface into brand image, so that brand image can be implanted in user’s psychological level. To a certain extent, it can affect consumers’ purchasing psychology and purchase behavior, and create more substantial economic benefits for the enterprises.


Brand image User interface Mobile application interface 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Huazhong University of Science and TechnologyWuhanChina

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