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Design of Mobile Application Interface Based on Brand Image

  • Qianqian ShangguanEmail author
  • Huaxiang Yuan
Conference paper
  • 522 Downloads
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 796)

Abstract

This paper, taking brand image as entry point, taking mobile application as carrier, from the perspective of visual design, studies how to integrate visual design element of interface into brand image, so that brand image can be implanted in user’s psychological level. To a certain extent, it can affect consumers’ purchasing psychology and purchase behavior, and create more substantial economic benefits for the enterprises.

Keywords

Brand image User interface Mobile application interface 

References

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    Zhao, R.: The Creation of Design in Corporate Brand Image, p. 259, Zhengzhou (2017)Google Scholar
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    Li, Y.: Reshaping and Innovative Design of Brand Image in New Media Environment. Technology and Innovation 43 + 46, Hei Longjiang (2017)Google Scholar
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    Kapferer, J.: Strategic Brand Management. Kogan Page, London (1992)Google Scholar
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    Aaker, D.A.: Building strong Brands. The Free Press, New York (1996)Google Scholar
  5. 5.
    Josh, C.: Designing Great iPhone Apps. O’Reilly Media, New York (2011)Google Scholar

Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Huazhong University of Science and TechnologyWuhanChina

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