The Representation of a Built Setting Sun

Abstract

Mansilla + Tuñon Architects proposed in 2007 a building with a circular profile placed on the so called Madrid Cornice to host the International Convention Center of the City of Madrid. While the brief of the ideas competition raised the question: How should be the new congress center of Madrid?, the Spanish office proposed (with their images and drawings) a different question to the jury members, that taking into consideration the result of the contest, was much more interesting for them: Which can be the new image of Madrid? This paper aims to show how the authors of the winning proposal used a whole series of graphic resources, mainly in the documents submitted to the first phase of the contest, which showed the main communicative strategy of the proposal: the allusions to the Cornice and to the skies of Madrid. These elements, constituents of the public image of the city, were easily recognizable by at least 9 of the 12 members of the jury.