Abstract
The introduction attempts to draw out the link between the two meta-processes of globalization and mediatization. Focussing on food consumption and eating culture, the chapter looks at the potential of mediatization as a means to explore the multi-layered character of lived globalization as opposed to flattened-out ‘flow speak’. After a brief look at the periodization of globalization theory, the chapter explores the link between the general dynamic of mediation and the more recent development of mediatization by new communication technologies. The chapter further indicates the methodological implications of researching mediatized food culture in a global cultural economy. It concludes with a narrative of mediatized globalization by introducing regional case studies of food culture and the media-related dynamics of their globalized reproduction.
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Dürrschmidt, J. (2019). Introduction: Globalization and Mediatization as Mediating Concepts. In: Dürrschmidt, J., Kautt, Y. (eds) Globalized Eating Cultures. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-93656-7_1
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