Abstract
The chapter presents an overview of the main issues concerning the seeking and assessment of online information related to health and eating behaviors. It provides an overview of the prevalence of online health information and introduces salient factors related to the tendency to seek online information. Specifically, it discusses the role of demographics, digital and eHealth literacy, health status, and trust and distrust of diverse sources. The chapter then elaborates on the specific character of the online information with a discussion of the benefits and risks connected with its use, specifically related to quality. In this regard, the role of source expertise as well as perceived trustworthiness of diverse online and offline sources is discussed. The chapter also provides concrete examples of potential harms connected with the use of low-quality information and several examples of research evaluating health information that are available on different kinds of platforms. The last section explains how the highly variable quality of online information and absence of traditional gatekeepers raised demands for the end users in terms of their assessment of the information. It focuses on the process of the assessment of online information, specifically with regard to questions concerning evaluation of its credibility. The chapter presents the dual processing models which provide useful theoretical frameworks in the area of credibility studies, namely, the Elaboration Likelihood Model and the Heuristic-Systematic Model. Then, three specific theoretical models used in online credibility research are depicted: Metzger’s Dual Processing Model of Credibility Assessment, Fogg’s Prominence-Interpretation Theory, and Sundar’s MAIN model. Using these models, the assessment of information is described, with specific focus on the role of diverse online cues in users’ evaluation and the role of individual differences. Attention is given to diverse types of heuristics that guide users’ evaluation and judgment formation concerning the credibility of online information. Moreover, it is shown how this process is affected by literacy skills, motivation, and awareness about potential consequences for the user. Using this framework, the chapter focuses on several issues and examples specifically connected to the assessment of health and eating-oriented information. Finally, users’ abilities to assess health information, as well as the role of motivation in this process, are discussed. The chapter shows how searching and assessment strategies can often lead to low-quality content and stresses the role of eHealth literacy as a skill that helps yield more reliable outcomes of information search.
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Šmahel, D., Macháčková, H., Šmahelová, M., Čevelíček, M., Almenara, C.A., Holubčíková, J. (2018). The Quality of Eating-Oriented Information Online. In: Digital Technology, Eating Behaviors, and Eating Disorders. Springer, Cham. https://doi.org/10.1007/978-3-319-93221-7_3
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