Abstract
This chapter begins by examining the ways in which Baum’s publishers and heirs sought to continue Oz after his death. By hiring Ruth Plumly Thompson to continue the series, they provided consumers with new Oz products and then assiduously marketed Oz through contests, clubs, and promotional plays and radio productions. We then move to discuss the legal battle between Baum’s oldest son, Frank Joslyn Baum, and his publishers, Reilly & Lee, over the ownership (and the future) of Oz. Finally, we offer an in-depth examination of the production, promotion, and consumption of MGM’s 1939 technicolor musical spectacle, The Wizard of Oz.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
Drummond, K., Aronstein, S., Rittenburg, T.L. (2018). Extending the Yellow Brick Road: More Books and a Technicolor Rainbow. In: The Road to Wicked. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-93106-7_3
Download citation
DOI: https://doi.org/10.1007/978-3-319-93106-7_3
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-93105-0
Online ISBN: 978-3-319-93106-7
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)