Abstract
The neuroscience approach is considered to be a study of the neural system and its implications for processes in the human body. Behavioral studies in Multicriteria Decision Making (MCDM) still have a gap and in this context, Neuroscience can be used as a decision support tool. Therefore, the aim of this research study is to explore the potential of using graphical visualization in the FITradeoff Decision Support System (DSS) by undertaking an eye-tracking experiment and applying it to a decision problem. In the end, based on the results, suggestions are made to the analyst and improvements are made to the design of the DSS so that solutions could be found that accurately express a decision maker’s preferences.
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Acknowledgments
This study was partially sponsored by the Brazilian Research Council (CNPq) for which the authors are most grateful.
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Roselli, L.R.P., Frej, E.A., de Almeida, A.T. (2018). Neuroscience Experiment for Graphical Visualization in the FITradeoff Decision Support System. In: Chen, Y., Kersten, G., Vetschera, R., Xu, H. (eds) Group Decision and Negotiation in an Uncertain World. GDN 2018. Lecture Notes in Business Information Processing, vol 315. Springer, Cham. https://doi.org/10.1007/978-3-319-92874-6_5
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DOI: https://doi.org/10.1007/978-3-319-92874-6_5
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