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Marketing Concepts and Instruments in Supply Chain Management

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Operations, Logistics and Supply Chain Management

Part of the book series: Lecture Notes in Logistics ((LNLO))

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Abstract

Logistics and Supply Chain Management as a subfield of management science have their roots in the production and distribution of goods. In this chapter the basic objectives, principles and links about marketing and their relationship to logistics and supply chain management are outlined. The first—basic—part addresses the definition, logistics interaction, basic concepts, and a case study regarding marketing as a management philosophy and principle for corporate leadership. Here, “distribution channels” and “time to market” are two marketing topics particularly relevant to logistics. The advanced part of the chapter outlines detailed instruments for marketing strategies and market research. The final state of the art part of this chapter describes modern forecasting methods as well as innovation fields, including a further case study regarding future trends.

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Notes

  1. 1.

    See also the previous Chaps. 4 and 5.

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Author information

Authors and Affiliations

  1. FOM University of Applied Sciences, Essen, Nordrhein-Westfalen, Germany

    Thomas Neukirchen & Oliver Gansser

  2. FOM University of Applied Sciences and University of Duisburg-Essen, Essen, Nordrhein-Westfalen, Germany

    Matthias Klumpp

Authors
  1. Thomas Neukirchen
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  2. Oliver Gansser
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  3. Matthias Klumpp
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Corresponding author

Correspondence to Thomas Neukirchen .

Editor information

Editors and Affiliations

  1. Department of Industrial Engineering and Business Information Systems, University of Twente, Enschede, Overijssel, The Netherlands

    Henk Zijm

  2. FOM University of Applied Sciences, Essen, Nordrhein-Westfalen, Germany

    Matthias Klumpp

  3. Department of Industrial Engineering, University of Bologna, Bologna, Italy

    Alberto Regattieri

  4. Industrial Engineering and Management, Oklahoma State University, Stillwater, OK, USA

    Sunderesh Heragu

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Neukirchen, T., Gansser, O., Klumpp, M. (2019). Marketing Concepts and Instruments in Supply Chain Management. In: Zijm, H., Klumpp, M., Regattieri, A., Heragu, S. (eds) Operations, Logistics and Supply Chain Management. Lecture Notes in Logistics. Springer, Cham. https://doi.org/10.1007/978-3-319-92447-2_6

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  • DOI: https://doi.org/10.1007/978-3-319-92447-2_6

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-92446-5

  • Online ISBN: 978-3-319-92447-2

  • eBook Packages: EngineeringEngineering (R0)

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