Abstract
In the previous chapter we discussed how social influence can affect product adoption. In this chapter, we want to further investigate the interplay between network structures and effect of social influence to facilitate diffusion. The role social influence plays in diffusion of new products is often studied for its multiplier effects, which can be helpful in facilitating the diffusion process [1]. These are especially of interest to companies, who can take advantage of social influence in developing marketing strategies.
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Ouyang, Y., Hu, M., Huet, A., Li, Z. (2018). Social Influence and Dynamic Network Structure. In: Mining Over Air: Wireless Communication Networks Analytics. Springer, Cham. https://doi.org/10.1007/978-3-319-92312-3_12
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DOI: https://doi.org/10.1007/978-3-319-92312-3_12
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