Abstract
For many years, design activity has adopted the problem-solving perspective. In this approach, solutions are based on users’ problem identification. However, to what extent do users truly seek the satisfaction of their needs? The key to successful innovation is market acceptance, and users’ motivations play a fundamental role in ensuring in this. This paper presents the MOTIVA-PRO innovation guide. MOTIVA-PRO enables the concretisation of innovation opportunities from the perspective of users’ motivations. Considering users’ motivations (self-assurance, self-esteem, relatedness, etc.) instead of their problems as the starting point for design innovation processes provides deeper insights into the real needs of stakeholders (clients, suppliers, etc.). This enables the design of products and services (systems) that are more in line with stakeholders’ expectations.
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Acknowledgements
The authors would like to acknowledge the funding received from the ‘Programa para la promoción de Gipuzkoa como un territorio que aprende’ programme of the Diputación Foral of Gipuzkoa.
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Justel, D., Retegi, A., Iriarte, I., Lasa, G., González, I. (2019). MOTIVA-PRO: Innovation Based on Users’ Motivations. In: Ayuso Muñoz, J., Yagüe Blanco, J., Capuz-Rizo, S. (eds) Project Management and Engineering Research. Lecture Notes in Management and Industrial Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-92273-7_9
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