Case Studies of Designing for Ecology: Branding EVEN
Ecodesign is an approach of product design with materials and decision-making of process in special consideration for environmental impacts. However, during a design process, as for demands on eco-friendliness, there are many uncertainties and multiple contradictions due to the advancing technology and industry. Therefore, in this paper, a systematic analysis was proposed in order to extend the traditional framework of process design to a green brand that treats environment friendly and makes a sustainable development come true. This study aims to provide a framework of ecological design for traditional process that seeks for a sustainable development or transformation into green design. With research on ecological literature and case study, the study reveals the prospects and difficulties between design and ecology, as well as ecology and industry.
KeywordsEcological design Green design Sustainable design
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