Appearance–Behavior–Culture in Creating Consumer Products with Cultural Meaning Meant to Evoke Emotion

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10912)


This paper aims to describe an attempt to develop a design process for the enhancement of cultural factors in product design. Appearance–behavior–culture (ABC) theory was applied to construct the six design processes. To test the processes, a collaborative project designing a glass teapot was used, following the six developed design processes step by step, and each step is described. The discussion covers designer and client feedback during the design stages. Designers specifically commented positively on the use of 3-D printing technology as an efficient tool for effectively and quickly checking ideas.


Culture Product design Development process 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Chang Gung UniversityKwei-ShanTaiwan

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