The Construction of Cultural Impressions for the Idea of Cultural Products

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10912)


What determines if a product is perceived as a cultural artefact? What impressions of a product result in consumers’ impressions of cultural creativity? David Hume in his book Treatise of Human Nature claimed the perceptions of the human mind resolved themselves into two distinct kinds, impressions and ideas. He claimed that simple impressions always take precedence over their corresponding ideas. Hume brought up seven fundamental relations between impressions and ideas, (1) Resemblance, (2) Identity, (3) Space and time, (4) Proportions in quantity, (5) Degrees in quality, (6) Contrariety, and (7) Cause and effect. Based on the perspective of Hume’s theory of relation, a questionnaire was developed to obtain information required for style analysis in this study. Through the statistical techniques of Multidimensional Scaling (MDS) and Multiple Regression Analysis, this study explored the cultural impressions of 10 prominent Taiwan cultural products selected from the domestic market. The results of the study suggested that Hume’s theory of seven fundamental relations could be applied to interpret the connections between impressions and ideas regarding viewers’ perception of the cultural features of a product. Of the seven relations, (5) Degrees in quality contributed significant positive weight to a product’s cultural feature. The relation (6) Contrariety demonstrated the diversity within all seven relations.


Cultural creativity Cultural product Impression Idea 


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Authors and Affiliations

  1. 1.Graduate School of Creative Industry DesignNational Taiwan University of ArtsNew Taipei CityTaiwan
  2. 2.Graduate School of Product and Media DesignFo Guang UniversityJiaosiTaiwan

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