Abstract
Social media inherently involve self-displays to an audience of followers and the potential for feedback from those followers. Relatedly, there is increasingly societal and empirical interest in whether social media reflect, or alternatively have contributed to, narcissism. This chapter reviews the extant evidence on the association between narcissism and social media behavior and discusses two predominant views: (a) social media as an opportunity display grandiosity and receive desired attention and (b) social media as a catalyst toward increased narcissism. To date, most research has addressed the former view through cross-sectional designs utilizing self-reports and has noted associations between narcissism and apparent attention-seeking behavior, as well as negative perceptions on the part of onlookers. Challenges in research methodology and suggestions for future directions in this area are discussed.
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Barry, C.T., McDougall, K.H. (2018). Social Media: Platform or Catalyst for Narcissism?. In: Hermann, A., Brunell, A., Foster, J. (eds) Handbook of Trait Narcissism. Springer, Cham. https://doi.org/10.1007/978-3-319-92171-6_47
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