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International Symposium on New Metropolitan Perspectives

ISHT 2018: New Metropolitan Perspectives pp 76–84Cite as

Evaluations of Social Media Strategy for Green Urban Planning in Metropolitan Cities

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Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 100))

Abstract

This study was intended to frame current changes of city and citizens in the new virtual contexts. This research analyzed different citizens need attitudes whether it occurs in a traditional or virtual context. Here we presented the first results, which may well explain the new strategies and modalities of city to join the new green urban planning and meet the new citizens’ demand, by means of different tools and media. More specifically, the research carried out on the social media application for quality of metropolitan life. Information obtained has helped leading municipality towards a correct planning strategy in the different environments, traditional and virtual, also considering the impact of social media. In particular, the word-of-mouth mechanism among citizen seems to have gained a more and more relevant role in the information process of the virtual community, representing a strong generator of messages and experiences in the virtual and traditional environments.

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Author information

Authors and Affiliations

  1. University of Catania, 95124, Catania, Italy

    Alessandro Scuderi & Luisa Sturiale

Authors
  1. Alessandro Scuderi
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  2. Luisa Sturiale
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Corresponding author

Correspondence to Alessandro Scuderi .

Editor information

Editors and Affiliations

  1. Mediterranea University of Reggio Calabria, Reggio Calabria, Italy

    Francesco Calabrò

  2. Mediterranea University of Reggio Calabria, Reggio Calabria, Italy

    Lucia Della Spina

  3. University of Reggio Calabria, Reggio Calabria, Italy

    Carmelina Bevilacqua

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Scuderi, A., Sturiale, L. (2019). Evaluations of Social Media Strategy for Green Urban Planning in Metropolitan Cities. In: Calabrò, F., Della Spina, L., Bevilacqua, C. (eds) New Metropolitan Perspectives. ISHT 2018. Smart Innovation, Systems and Technologies, vol 100. Springer, Cham. https://doi.org/10.1007/978-3-319-92099-3_10

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