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Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping

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Advances in National Brand and Private Label Marketing

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

Abstract

Multichannel retailers are implementing cross-shopping options such as click-and-collect with the objective of better serving their customers. When consumers shop online to multichannel retailers they usually can choose between home delivery or click-and-collect (delivery at a nearby store). In this paper we investigate the consumers’ motivations behind this choice. Our results reveal that click-and-collect is explained by higher hedonic orientation whereas home delivery is explained by convenience orientation. Immediate gratification, and perceived delivery risk do not play a significant role in the choice.

This research has been financed by the Spanish Ministry of Economy and Competitiveness (Project ref.: ECO2017-83051-R. Agencia Estatal de InvestigaciĂłn)

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Authors and Affiliations

  1. Faculty of Economics, University of Valencia, Valencia, Spain

    Maria-Jose Miquel-Romero, Marta Frasquet-Deltoro & Alejandro Molla-Descals

Authors
  1. Maria-Jose Miquel-Romero
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  2. Marta Frasquet-Deltoro
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  3. Alejandro Molla-Descals
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Corresponding author

Correspondence to Maria-Jose Miquel-Romero .

Editor information

Editors and Affiliations

  1. Department of Business Administration, University of Granada, Granada, Spain

    Francisco J. MartĂ­nez-LĂłpez

  2. Department of Economics and Business, University of AlmerĂ­a, AlmerĂ­a, Spain

    Juan Carlos Gázquez-Abad

  3. Kellog School of Management, Northwestern University, Evanston, Illinois, USA

    Alexander Chernev

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Miquel-Romero, MJ., Frasquet-Deltoro, M., Molla-Descals, A. (2018). Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping. In: Martínez-López, F., Gázquez-Abad, J., Chernev, A. (eds) Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-92084-9_13

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