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Understanding the Potential Value of Digitization for Business – Quantitative Research Results of European Experts

  • Christopher ReichsteinEmail author
  • Ralf-Christian Härting
  • Pascal Neumaier
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 96)

Abstract

There are many drivers known for implementing aspects of digitization in business. While some firms are already successfully integrating the opportunities of digitization into their business processes, others still lack understanding and expertise. The impression is created that some firms rely on the bandwagon effect, i.e. they are doing it because everybody else is doing it! For that reason, the authors design a quantitative study based on a former qualitative research to prove main drivers of successful digitization aspects. Interviews with European experts, collected within the framework of this research, give empirical evidence of six factors (efficiency, innovation, data privacy, mobility, new business models and human integration) influencing the potential value of digitization in business. The research results show significantly that improvements of efficiency and mobility as well as the generation of new business models are main drivers of digitization for business success.

Keywords

Potentials Digitization Business Strategies European experts Quantitative study Empirical results 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  • Christopher Reichstein
    • 1
    Email author
  • Ralf-Christian Härting
    • 1
  • Pascal Neumaier
    • 2
  1. 1.Business AdministrationAalen University of Applied SciencesAalenGermany
  2. 2.Competence Center for Information SystemsAalen University of Applied SciencesAalenGermany

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