The Analysis of Visual Communication Design of Commonweal Information Through Interactive Design Thinking - Public Commonweal Information Design and Communication in Urban Traffic Spatial Environment as an Example

  • Shi PengEmail author
  • Chao Liu
  • Wentao Wang
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10920)


This urban traffic spatial environment design in china step into the age of more focused on meeting the deep psychological needs of passengers. In modern society, the need for information transmission is more accurate and effective. Designer should pay attention to the way of information communications, which should be transmit more faster and topic should be accepted by users directly, generate better feedback, increase user experience. Interaction design at this stage of development trend is mostly stay in the field of development and research of network interface and virtual product. This comprehension of the design field and design thinking is very limited. By learning from the thinking model of interactive design, in the conditions of Internet information design thinking mode and design method for user all over society, which can be also a very effective method and thinking for graphic design, product design, environmental design and other design disciplines as well as effective combination of all this design field to create better public environment, apply it to the future city service of design innovation, in order to design more original, humanism, science and technology and the product all interactive design feature join altogether, meet the demand of experience economy design trend and bring the mature experience economic market product with infinite prospect to public users. In this paper, we study and discuss the communication and design of the commonweal information which is easy to be ignored in the traffic spatial environment. Take advantage of this thinking mode of interactive design to enhance the communications effect of commonweal information and obtain ideal social effect in future.


Commonweal information Traffic environment Interactive design Design thinking of interactive design 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Beijing Jiaotong UniversityBeijingChina
  2. 2.User Interaction Design Center, BaiduBeijingChina

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