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Digital Consumer Needs in Digital Supply Network Creation

  • Marcin Jurczak
  • Magdalena Kopeć
Chapter
Part of the EcoProduction book series (ECOPROD)

Abstract

Analysing the processes of globalization, digitalization and virtualization has a substantial impact on shaping present-day supply chains. Alongside these progressing trends, the meaning of supply chains and networks increases, especially in the process of fulfilling the needs of digital consumers. A consumer who uses technology every day to acquise goods and services over the internet. The aim of the article is to present a reflection on the mutual relationship of tools and technologies that shape the consumer’s digital needs and capabilities to meet those needs through digital, intelligent supply networks.

Keywords

Digital consumer Consumer needs Digital supply chain Sustainable supply chain 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Department of Logistics and TransportPoznań University of Economics and BusinessPoznańPoland

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