Abstract
The purpose of this research consists of exploring the extent to which the behavior of promoters or fundraisers - explaining the success of offline fundraising campaigns for charitable causes - may influence as well the success of donation-based crowdfunding (DCF) campaigns promoted through digital platforms. First, the literature on the influence of the promoter behavior on the success of offline fundraising campaigns for charitable causes is reviewed. Second, hypotheses are proposed linking the determinants identified in the literature to DCF campaigns. Thirdly, their explanatory capacity is measured through quantitative analysis based upon a database of 360 campaigns fostered by nonprofits via Microdonaciones, a donation-based crowdfunding digital platform, for the period 2012–2017. Logistic regression analysis is used to test the hypotheses proposed. Results confirm in the light of the promoters behavior, that fundraising campaigns fostered by nonprofits organizations for charitable causes behave similarly offline and online.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Belleflamme, P., Lambert, T., Schwienbacher, A.: Crowdfunding. Tapping the right crowd (2012). http://ssrn.com/abstract=1578175
Massolution. The Crowdfunding Industry report (2012). http://www.crowdsourcing.org/document/crowdfunding-industry-report-market-trends-composition-and-crowdfunding-platforms/14277
Rey-Garcia, M., Alvarez, L.I., Valls, R.: The evolution of national fundraising campaigns in spain: nonprofit organizations between the state and emerging civil society. Nonprofit Volunt. Sect. Q. 42, 300–321 (2013)
Sanzo, M.J., Alvarez-Gonzalez, L.I., Rey-Garcia, M., García, N.: Business-nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context. Serv. Bus. Int. J. 9, 611–636 (2015)
Kinnick, K.N., Krugman, D.M., Cameron, G.T.: Compassion fatigue: communication and burnout toward social problems. Journal. Mass Commun. Q. 73(3), 687–707 (1996)
van Leeuwen, M.H.D., Wiepking, P.: National campaigns for charitable causes: a literature review. Nonprofit Volunt. Sect. Q. 42(2), 219–240 (2013)
Wiepking, P., van Leeuwen, M.H.D.: Picturing generosity: explaining the success of national campaigns in The Netherlands. Nonprofit Volunt. Sect. Q. 42(2), 262–284 (2013)
Gleasure, R., Feller, J.: Emerging technologies and the democratization of financial services: a metatriangulation of crowdfunding research. Inf. Organ. 26, 101–115 (2016)
Salvetti Llombart. El perfil del donante en España (2013). https://www.afundacion.org/docs/socialia/informe_perfil_donante_espa%c3%b1a.pdf
Danmayr, F.: Archetypes of Crowdfunding Platforms: A Multidimensional Comparison. Springer Fachmedien Wiesbaden, Wiesbaden (2014). https://doi.org/10.1007/978-3-658-04559-3
Beldad, A., Gosselt, J., Hegner, S., Leushuis, R.: Generous but not morally obliged? Determinants of Dutch and american donors’ repeat donation intention (REPDON). Voluntas 26, 442–465 (2015)
Tremblay-Boire, J., Prakash, A.: Will you trust me?: how individual american donors respond to informational signals regarding local and global humanitarian charities. Voluntas 28, 621–647 (2017)
Hou, J., Zhang, C., Allen, R.: Understanding the dynamics of the individual donor’s trust damage in the philanthropic sector. Voluntas 28, 648–671 (2017)
Bekkers, R., Wiepking, P.: A literature review of empirical studies of philanthropy: eight mechanisms that drive charitable giving. Nonprofit Volunt. Sect. Q. 40(5), 924–973 (2011)
Einolf, C., Philbrick, D., Slay, K.: National giving campaigns in the United States: entertainment, empathy, and the national peer group. Nonprofit Volunt. Sect. Q. 42, 241–261 (2013)
Mourao, P., Costa, C.: Investors or givers? The case of a Portuguese crowdfunding site. In: Omatu, Si, et al. (eds.) Distributed Computing and Artificial Intelligence, 12th International Conference, pp. 113–120. Springer, Cham (2015). https://doi.org/10.1007/978-3-319-19638-1_13
Microdonaciones. http://microdonaciones.hazloposible.org/
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Salido-Andres, N., Rey-Garcia, M., Alvarez-Gonzalez, L.I., Vazquez-Casielles, R. (2019). Nonprofit Organizations at the Crossroads of Offline Fundraising and Social Innovation: The Influence of Promoter Behavior on the Success of Donation-Based Crowdfunding Through Digital Platforms. In: Machado, J., Soares, F., Veiga, G. (eds) Innovation, Engineering and Entrepreneurship. HELIX 2018. Lecture Notes in Electrical Engineering, vol 505. Springer, Cham. https://doi.org/10.1007/978-3-319-91334-6_130
Download citation
DOI: https://doi.org/10.1007/978-3-319-91334-6_130
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-91333-9
Online ISBN: 978-3-319-91334-6
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)