Abstract
Micro and small companies are essential for the economy, as they generate employment and income. The cosmetics industry in Brazil has been emphasizing international trade and micro and small companies are looking for other markets to conquer new clients and new partners, but the process for internationalization finds barriers. The focus of this paper is to identify and verify if the barriers are similar for both micro and small entrepreneurial companies. To meet the objective, a research was carried out with 41 micro and 115 small cosmetics companies. The data collection was carried out through a questionnaire, whose results are shown to be the same for micro and small enterprises, as they are: the difficulty to make changes in the products destined to external customers’ demands, exchange rate fluctuations, delay in receiving the payments from commercialization and difficulties in obtaining capital.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Panorama dos pequenos negócios. https://m.sebrae.com.br/Sebrae/PortalSebrae/UFs/SP/Pesquisas/PanoramadosPequenosNegocios2017.pdf
Rasmussan, E., Madsen, T.: The born global concept. In: Proceedings of the 28th EIBA Annual Conference. European International Business Academy, Athens (2002)
Panorama do setor 2015. https://abihpec.org.br/publicacao/panorama-do-setor-2015/. Accessed 25 Aug 2017
Vries, M.F.R.K.: The entrepreneurial personality: a person at the crossroads. J. Manag. Stud. 14(1), 34–57 (1977)
Aguiar, M.A.: Psicologia aplicada à administração: uma introdução à Psicologia organizacional. Atlas, São Paulo (1981)
Schumpeter, J.A.: Teoria do desenvolvimento econômico: uma investigação sobre lucros, capital, crédito, juro e o ciclo econômico. Abril Cultural, São Paulo (1982)
Ribeiro, R.A.M., Teixeira, M.R.C.: From small farmer to successful entrepreneur: “The history of Aguinaldo’s pamonharia”. In: 1st National Congress of Entrepreneurship - CONENPRE, p. 10. CONENPRE, Florianópolis (2003)
Os donos do negócio no Brasil, por regiões e unidades da federação. https://m.sebrae.com.br/Sebrae/PortalSebrae/Anexos/DN_regiao_unidades_federa%C3%A7%C3%A3o.pdf. Accessed 09 Dec 2017
The current scenario of micro and small companies in Brazil (2016)
Teixeira, M.J., Picchiai, D.: Analysis of the internationalization process of micro and small companies in Campinas/SP, in the light of behavioral theories. Euronet Mag. 1,1–16 (2015)
Machado, C.: Factores de Internacionalização das Empresas. Textos de Apoio à matéria de Estratégias de Internacionalização de Empresas da EEG da Universidade do Minho (2004)
Garcia, R.: Internacionalização comercial e produtiva na indústria de cosméticos: desafios competitivos para empresas brasileiras. Rev. Prod. 15(2), 158–171 (2005)
O processo de internacionalização de pequenas e médias empresas de perfumaria, cosméticos e higiene pessoal do estado do Paraná (2011)
Caetano, L.M., Paiva, D.L.: Barriers to the internationalization of Brazilian medium, small and micro companies. Rev. de Iniciação Científica Tecnol. e Artística 5(5), 33–46 (2016)
Rezende, O., Serpa, C.A.: Analysis of the performance of a cosmetic exporter group from a business perspective: a case study of the Minas Beauty Group. Internext – Electron. J. Int. Bus. 4(1), 79–99 (2009)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Farina, M.C., Neto, A.F.F., de Carvalho, A.A., de França Berne, D. (2019). Barriers that Difficult the Entrepreneurial Action in the Process of Internationalization of Cosmetic Micro and Small Companies of the State of São Paulo. In: Machado, J., Soares, F., Veiga, G. (eds) Innovation, Engineering and Entrepreneurship. HELIX 2018. Lecture Notes in Electrical Engineering, vol 505. Springer, Cham. https://doi.org/10.1007/978-3-319-91334-6_124
Download citation
DOI: https://doi.org/10.1007/978-3-319-91334-6_124
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-91333-9
Online ISBN: 978-3-319-91334-6
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)