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Innovation and Capacity Building pp 55–76Cite as

Palgrave Macmillan

Corporate Social Responsibility and Corporate Reputation in Emerging Countries: An Analysis of the Peruvian Banking Sector

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Abstract

This chapter seeks to evaluate the influence of corporate social responsibility on the reputation of a corporation from a strategic point of view. The literature review suggests the absence of this type of study for the banking sector in emerging countries. In this context, the research seeks to contribute to a better understanding of the corporate social responsibility effects on corporate reputation in the banking sector in Peru. The study was carried out using a survey-based statistical analysis quantitative approach, which assessed the perspectives of key executives from rural Peruvian banks towards corporate social responsibility activity, and the latter’s influence on corporate reputation.

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Notes

  1. 1.

    In literature, the theories of corporate social responsibility show four common dimensions (Garriga and Melé 2004): benefits, political action, social demands and ethical values. The theory can therefore be classified in four blocks according to the emphasis that each theory puts on any of the four dimensions: instrumental theories, political theories, integrative theories and ethical theories.

  2. 2.

    Besides the relational school, there are two schools that study corporate reputation: the evaluative and the impressive.

  3. 3.

    Measured as the effective equity between risk-weighted credit assets and contingencies, operational and market. document: had the assistant Celeste Gaspar and Miguel Alegre from Esan University and InveXtiga. 

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Author information

Authors and Affiliations

  1. Universidad ESAN, Santiago de Surco, Peru

    Edmundo R. Lizarzaburu

  2. Universidad de Oviedo, Oviedo, Spain

    Jesús del Brío

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  1. Edmundo R. Lizarzaburu
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  2. Jesús del Brío
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Editors and Affiliations

  1. School of Business, University of Nicosia, Nicosia, Cyprus

    Demetris Vrontis

  2. School of Business Administration, College of Management, Rishon Lezion, Israel

    Yaakov Weber

  3. School of Business, University of Nicosia, Nicosia, Cyprus

    Alkis Thrassou

  4. Ural Federal University, Yekaterinburg, Russia

    S. M. Riad Shams

  5. Department of Accounting and Finance, University of Applied Sciences Crete (T.E.I. of Crete), Heraklion, Crete, Greece

    Evangelos Tsoukatos

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Lizarzaburu, E.R., del Brío, J. (2018). Corporate Social Responsibility and Corporate Reputation in Emerging Countries: An Analysis of the Peruvian Banking Sector. In: Vrontis, D., Weber, Y., Thrassou, A., Shams, S., Tsoukatos, E. (eds) Innovation and Capacity Building. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-90945-5_4

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