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Contemporary Nation Branding Under Complex Political Conditions: The Case of Palestine

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Innovation and Capacity Building

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Abstract

This chapter builds on an extensive review of the existing literature on nation branding. It aims to study existing nation branding models, identify the key factors that contribute to the development of a nation brand and uncover any gaps in the existing literature. The outcomes of the theoretical analysis will be used to develop a conceptual framework for building the national brand of Palestine, a state characterised by controversy and political instability. The proposed conceptual framework combines elements from the models of Anholt, Dinnie and Hankinson into a unified and holistic model that highlights the importance of the government in ensuring that the entire branding process is guided by a strategic outlook and reflects the country’s vision.

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Author information

Authors and Affiliations

  1. School of Business, University of Nicosia, Nicosia, Cyprus

    Jilan Abdalmajid

  2. Head of Marketing Department, School of Business, University of Nicosia, Nicosia, Cyprus

    Ioanna Papasolomou

Authors
  1. Jilan Abdalmajid
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  2. Ioanna Papasolomou
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Corresponding author

Correspondence to Ioanna Papasolomou .

Editor information

Editors and Affiliations

  1. School of Business, University of Nicosia, Nicosia, Cyprus

    Demetris Vrontis

  2. School of Business Administration, College of Management, Rishon Lezion, Israel

    Yaakov Weber

  3. School of Business, University of Nicosia, Nicosia, Cyprus

    Alkis Thrassou

  4. Ural Federal University, Yekaterinburg, Russia

    S. M. Riad Shams

  5. Department of Accounting and Finance, University of Applied Sciences Crete (T.E.I. of Crete), Heraklion, Crete, Greece

    Evangelos Tsoukatos

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Abdalmajid, J., Papasolomou, I. (2018). Contemporary Nation Branding Under Complex Political Conditions: The Case of Palestine. In: Vrontis, D., Weber, Y., Thrassou, A., Shams, S., Tsoukatos, E. (eds) Innovation and Capacity Building. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-90945-5_10

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