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The Older Child: Becoming a Serious Consumer

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Abstract

Brian Young continues his journey by examining the child at school developing as an autonomous consumer (with a little help from the Bank of Mum) and how strands of socialisation shape children’s understanding of money and brands. Being able to control and manage behaviour is key to serious development. These recent developments in children’s development of their executive control in different situations are summarised and the updated review of work on advertising to children and the child’s understanding of brands is essential reading.

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  1. The Business School, University of Exeter, Exeter, UK

    Brian M. Young

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Young, B.M. (2018). The Older Child: Becoming a Serious Consumer. In: Consumer Psychology. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-90911-0_9

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