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Cordial Big Data: Managing the Cordial Dimension of a Business

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Book cover The Cordial Economy - Ethics, Recognition and Reciprocity

Part of the book series: Ethical Economy ((SEEP,volume 55))

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Abstract

The big data era represents a challenge for businesses, but also a great opportunity for them. Big Data, and increasingly advanced, versatile and accessible data analysis tools, offer businesses the chance to develop and systemise extraordinary quantities of data from many and varied sources, as well as providing their stakeholders with relevant information based on it. This is opening up new prospects for the management of cordial goods . Among other things, it allows businesses to develop new communication channels capable of collecting specific, detailed, continuously updated information on their economic, social and environmental impacts; the legitimate interests and expectations at stake; on the level of trust, reputation and affinity they arouse among their stakeholders; and on the affective factors stimulated by their actions and decisions, among many other things. The purpose of this chapter is to propose guidelines for designing a monitoring system which, based on the communication, storage and processing of big data and the committed participation of stakeholders, offers businesses the possibility of inspecting their underlying dimensions of morality , emotions and responsibility.

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Notes

  1. 1.

    The Green Paper (COM 366 Final 2001) offers an idea of social responsibility for the twenty-first century based on four basic issues: voluntary nature, triple accountability, dialogue with stakeholders and co-responsibility.

  2. 2.

    The Royal College of Physicians’ Code of Medical Ethics is considered to be the first in history (Brown et al. 2007: 128).

  3. 3.

    In the health sphere, there are other kinds of committee, the Healthcare Bioethics Committees, which began in 1968 when the Harvard Medical Faculty (US) set up an ad hoc committee to clarify the circumstances of brain death (Post and Blustein 2015: 133), and the national bioethics committees which began in the seventies in countries like France, Italy and Portugal to draw up reports, proposals and recommendations from the public authorities (Cortina 1996).

  4. 4.

    Other relevant studies of methodology and implementation of ethical audits are Rodríguez et al. (2006) and Lozano (2007).

  5. 5.

    For a study of the process of conceptual theorising and the practice of whistleblowing , see Calvo (2016a, b).

  6. 6.

    To look at the relationship between whistleblowing and social responsibility in depth, Win Vandekerckhove (2006).

  7. 7.

    All this is leading to the emergence of new concepts and fields of study, such as algorithmic ethics , the ethics of data, algorithmic government or the governance of algorithms , among other things, as well as a requirement for proper monitoring to prevent possible resulting damage. To find out more about all these issues, Monasterio (2017) and Calvo (2017).

  8. 8.

    For an in-depth study of this new discipline of knowledge, Calvo (2017).

  9. 9.

    In this respect , in the field of international directives, we would highlight the recommendations of the European Council via Dictamen 1/2006 drawn up by the Article 29 Working Group on Data Protection (2006) and the standards contained in the BSi Whistleblowing Arrangements Code of Practice (2008), ECS2000: A Guidance Document for the Implementation of the Ethics Compliance Standard 2000 (1999) and Australian Standard AS8000 (Standards Australia International Committee 2003). In the field of specialised literature, the works by García-Marzá (2017), Calvo (2015a, b, 2016a, b), Miceli et al. (2013) and Vandekerckove (2006), among others, are outstanding.

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  1. Universitat Jaume I, Castellón de la Plana, Spain

    Patrici Calvo

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Calvo, P. (2018). Cordial Big Data: Managing the Cordial Dimension of a Business. In: The Cordial Economy - Ethics, Recognition and Reciprocity. Ethical Economy, vol 55. Springer, Cham. https://doi.org/10.1007/978-3-319-90784-0_10

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