Advertisement

CSR and Management Practices: The Role of CSR-Standards in Brazil

  • Beat GrüningerEmail author
Chapter
Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

Abstract

The adoption of standards and tools has been an important element of the CSR-movement in Brazil, and organizations in the country have turned out to be pioneers in using voluntary certification schemes or contributed to standards such as ISO26000 which has been developed under common leadership of Brazil and Sweden. Today, Brazil is a leading country in terms of commodity based CSR-certifications and has introduced mandatory CSR-reporting regulations for the energy, public company and banking sector. Since the launch of the first Ethos Indicators for Social Responsibility, the number of companies that apply standards and report against the GRI or IIRC-Frameworks has constantly grown. This chapter describes the evolution and formalization of the CSR-movement in Brazil and analyzes how a pre-existing company culture of quality certifications has favored the fact that many organizations adopted voluntary CSR-certifications schemes. Based on expert consultations and data collection, it highlights the most important standards used in Brazil and tries to respond to the question, if standardization has helped to prevent a major “backlash” of CSR-practices during the economic crisis or if important areas of sustainability management have suffered retraction.

Keywords

Sustainability standards Certification Labels Global reporting initiative Integrated reporting 

References

  1. Bluhm, E., Grüninger, B., & Schiesari, C. (2015). Effects of UTZ certification according to coffee farmers in Brazil. Utz certified. https://www.utz.org/wp-content/uploads/2015/12/Effects_of_UTZ_Certification_according_to_Brazilian_farmers_2015.pdf
  2. Fairtrade International. (2008). A methodological guide for assessing the impact of Fairtrade. Prepared by Nicolas Eberhart and Sally Smith. Bonn. http://fairtrade.net
  3. Fischer, R. M., & Falconer, A. (2000). O selo social contra o trabalho infantil – experiências brasileiras, CEATS-USP and OIT. Discussion paper provided University of São Paulo, based on impact research realized in 1999 and 2000.Google Scholar
  4. Guillardi, C. R. (2006). Certificação Social: Um Estudo Sobre Os Benefícios Da Norma SA8000 em Empresas Certificadas. Universidade Municipal De São Caetano Do Sul.Google Scholar
  5. Grüninger, B. (2009). The impact of SA8000 in Brazil. In D. Leipziger (Ed.), SA8000: The first decade: Implementation, influence, and impact. New York: Routledge First published by Greenleaf Publishing.Google Scholar
  6. Grüninger, B., & Schiesari, C. (2014). Assessing the benefits of Fairtrade Orange Juice for Brazilian small farmers. Fairtrade International. http://www.fairtrade.net/fileadmin/user_upload/content/2009/resources/1404-Assessing_the_benefits_of_Fairtrade_Orange_Juice.pdf
  7. Instituto Observatório Social. (2004). Responsabilidade Social Empresarial. Perspectivas para Atuação Sindical. Florianópolis. https://www.observatoriosocial.org.br

Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.BSD (Business Sustainability Development) ConsultingSão PauloBrazil

Personalised recommendations