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Organizing for Digital Innovation pp 111–124Cite as

Fundraising Across Digital Divide: Evidences from Charity Crowdfunding

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Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 27))

Abstract

There is widespread belief that crowdfunding can successfully support charity operation by accelerating and simplifying the process of finding large pools of funders. Analysing a unique dataset of donations collected in Italy through crowdfunding in 2016, we identify contextual factors that hamper online donations. Specifically, looking at the role of digital divide, digital literacy, and social network interactions, our study extends the existing literature on charity crowdfunding. Implications are discussed in both theoretical and practical terms on the modes of engagement of online communities and on possible tactics to overcome donations barriers.

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Acknowledgements

We thank the Executive Director of Mary’s Meals Italy for encouraging this study and providing insightful feedback and information. Responsibility for the information and views set out in this article lies entirely with the authors.

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Authors and Affiliations

  1. LUISS University, Rome, Italy

    Francesca Di Pietro, Paolo Spagnoletti & Andrea Prencipe

Authors
  1. Francesca Di Pietro
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  2. Paolo Spagnoletti
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  3. Andrea Prencipe
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Corresponding author

Correspondence to Francesca Di Pietro .

Editor information

Editors and Affiliations

  1. Department of Social and Political Sciences, University of Milan, Milan, Italy

    Alessandra Lazazzara

  2. Department of Human Sciences for Education, University of Milano-Bicocca, Milan, Italy

    Raoul C.D. Nacamulli

  3. Department of Business Administration, University of Verona, Verona, Italy

    Cecilia Rossignoli

  4. LUISS Guido Carli University, Rome, Italy

    Stefano Za

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Di Pietro, F., Spagnoletti, P., Prencipe, A. (2019). Fundraising Across Digital Divide: Evidences from Charity Crowdfunding. In: Lazazzara, A., Nacamulli, R., Rossignoli, C., Za, S. (eds) Organizing for Digital Innovation. Lecture Notes in Information Systems and Organisation, vol 27. Springer, Cham. https://doi.org/10.1007/978-3-319-90500-6_9

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