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Brand Platform in the Professional Sport Industry pp 1–18Cite as

Sport, Information, and the Attention Economy

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Abstract

Professional sport in North American remains a valuable form of content for media providers. However, the emergence of new media brings challenges to the industry; to further evolve and develop it must acknowledge and abide by two fundamental premises: (1) the more openly and widely sport is distributed as content, the higher its value will be; and (2) the more liberally sport, as content, is allowed to flow, the more difficult it will be to control by its producers (the sports leagues); however, ultimately the greater its value will be to them. These are discussed in terms of a shift from an information economy to an attention economy perspective, which reveals the need for the industry to integrate both multisided market and platform ecosystem perspectives.

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Authors and Affiliations

  1. University of Alberta, Edmonton, AB, Canada

    Jingxuan Zheng

  2. University of Alberta, Edmonton, AB, Canada

    Daniel S. Mason

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  1. Jingxuan Zheng
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  2. Daniel S. Mason
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Correspondence to Jingxuan Zheng .

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Zheng, J., Mason, D.S. (2018). Sport, Information, and the Attention Economy. In: Brand Platform in the Professional Sport Industry. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-90353-8_1

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