Sport, Information, and the Attention Economy

  • Jingxuan Zheng
  • Daniel S. Mason


Professional sport in North American remains a valuable form of content for media providers. However, the emergence of new media brings challenges to the industry; to further evolve and develop it must acknowledge and abide by two fundamental premises: (1) the more openly and widely sport is distributed as content, the higher its value will be; and (2) the more liberally sport, as content, is allowed to flow, the more difficult it will be to control by its producers (the sports leagues); however, ultimately the greater its value will be to them. These are discussed in terms of a shift from an information economy to an attention economy perspective, which reveals the need for the industry to integrate both multisided market and platform ecosystem perspectives.


Uncertainty of outcome New media Intellectual property Information economy Web 2.0 Dual product market 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.University of AlbertaEdmontonCanada
  2. 2.University of AlbertaEdmontonCanada

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