Abstract
This chapter refers to the concept of the hybrid organization and places B Corps along the dimensions of mission motivation and profit motivation. It also illuminates the historical development of the B movement, both internationally and in Chile. The values and motivations of the movement suggest that B Corps not only aim at solving societal and environmental problems but also envisage a sustainable change. As Sistema B’s co-founder Pedro Tarak (Redefinir el sentido del éxito, 2016) emphasized, the rationale of the movement is to create a new economic sector that will convert into a unique collective voice telling the world that it is time to redefine success and companies are not only to strive for being the best in the world but the best for the world.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Abramovay, R., Correa, M., Gatica, S., & Van Hoof, B. (Eds.). (2013). Nuevas empresas, nuevas economías. Empresas B en suramérica. Santiago, Chile: Fondo Multilateral de Inversiones (FOMIN).
Alter, K. (2007). Social enterprise typology. Virtue Ventures LLC.
B Analytics. (2017). Online analytics platform for B Corps. Retrieved March 1, 2017, from http://b-analytics.net/
B Lab. (2017). Platform for B Corporations. Retrieved April 13, 2017, from https://www.bcorporation.net/
Benefit Corps. (2017). Platform for benefit corporations. Retrieved April 20, 2017, from http://benefitcorp.net/
BIA. (2017). Benefit impact assessment platform for B Corps. Retrieved March 1, 2017, from http://www.bimpactassessment.net/es
Boyd, B., Henning, N., Reyna, E., Wang, D., & Welch, M. (2009). Hybrid organizations. New business models for environmental leadership. Sheffield, UK: Greenleaf Publishing.
Felber, C. (2015). Change everything: Creating an economy for the common good. London, UK: Zed Books.
Goldmark, A. (2012, April 25). B Corp goes global: Sistema certifies South American social enterprise. GOOD Magazine. Retrieved from https://www.good.is/articles/b-corps-go-global-sistema-b-certifies-south-american-social-enterprise
Gunther, M. (2013, August 12). B Corps: Sustainability will be shaped by the market, not corporate law. The Guardian. Retrieved from https://www.theguardian.com/sustainable-business/b-corps-markets-corporate-law
Haigh, N., & Hoffman, A. (2012). Hybrid organizations. The next chapter of sustainable business. Organizational Dynamics, 41(2), 126–134.
Harriman, A. (2015). The making of a movement: The rise of the B Corp on the global stage (Unpublished master thesis). Copenhagen Business School, Copenhagen, Denmark.
Hiller, J. S. (2013). The benefit corporation and corporate social responsibility. Journal of Business Ethics, 118(2), 287–301.
Honeyman, R. (2015). Manual para Empresas B. Negocios como fuerza positiva para mejorar el mundo. Santiago, Chile: El Mercurio.
Marquis, C., Klaber, A., & Thomason, B. (2011). B Lab: Building a new sector of the economy. Boston: Harvard Business School Publishing.
Pache, A., & Santos, F. (2013). Inside the hybrid organization: Selective coupling as a response to competing institutional logics. Academy of Management Journal, 56(4), 972–1001.
Pileika, A. (2012). B Lab’s attempt to create a new sector of the economy based on social enterprise. A study of the social, environmental and financial effectiveness of B Corporations (Unpublished doctoral dissertation). Kenan-Flagler Business School, North Carolina.
Sistema B. (2017). Online platform for the Latin American B Corp community and B movement representation Sistema B. Retrieved April 14, 2017, from http://sistemab.org/
Smith, A. (1910[1776]). The wealth of nations. London, UK: Dent.
Soto, D. (2015). Estudio del comportamiento del consumidor chileno frente a productos de Empresas B: Análisis de percepción de precio e intención de compra (Unpublished doctoral dissertation). Universidad Técnica Federico Santa María, Santiago, Chile.
Stubbs, W. (2014). Investigation of emerging sustainable business models: The case of B Corps in Australia (Unpublished doctoral publication). Monash University, School of Social Sciences, Clayton, Australia.
Tarak, P. (2016). Redefinir el sentido del éxito. Retrieved from http://www.sistemab.org/redefinir-el-sentido-del-exito
Wilburn, K., & Wilburn, R. (2014). The double bottom line: Profit and social benefit. Business Horizons, 57(1), 11–20.
Wilburn, K., & Wilburn, R. (2015). Evaluating CSR accomplishments of founding certified B Corps. JGR, 6(2), 262–280.
WWF. (2016). Living planet report 2016: Risk and resilience in a new era. WWF International, Gland, Switzerland. Retrieved from http://wwf.panda.org/about_our_earth/all_publications/lpr_2016/
Yunus, M. (2010). Building social business. The new kind of capitalism that serves humanity’s most pressing needs. New York: PublicAffairs.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
Roth, F.M.S., Winkler, I. (2018). The B Corp Movement. In: B Corp Entrepreneurs. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-90167-1_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-90167-1_2
Published:
Publisher Name: Palgrave Pivot, Cham
Print ISBN: 978-3-319-90166-4
Online ISBN: 978-3-319-90167-1
eBook Packages: Business and ManagementBusiness and Management (R0)