An Appreciation of the Stakeholder Impact in an Enterprise Education Experiential Learning Event: ‘The Enterprise Challenge’, a Case Story from Dumfries and Galloway, Scotland

Abstract

This chapter relates to a specific series of competitive annual enterprise educational events collectively known as ‘the Enterprise Challenge’. The importance of experiencing a real insight into what it means to be a practising entrepreneur is highlighted whereby students are encouraged to consider the possibilities of developing new business ideas and developing enterprising skills and attributes. Adopting a part qualitative, part auto-ethnographic and action learning approach, a review of theories is used to analyse and make sense of the resultant narratives and stakeholder testimonials linking these to the industry themes. The case study concentrates on the first year as an illustrative example but reports on events across the six years as each year a different theme was adopted to reflect the wide variety of local industries within the region.