Abstract
A few years ago, the keyword big data resounded throughout the land. What is meant is the emergence and the analysis of huge amounts of data that is generated by the spreading of the Internet, social media, the increasing number of built-in sensors and the Internet of Things , etc.
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Gentsch, P. (2019). A Bluffer’s Guide to AI, Algorithmics and Big Data. In: AI in Marketing, Sales and Service. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-89957-2_2
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DOI: https://doi.org/10.1007/978-3-319-89957-2_2
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