Abstract
Innovation challenges tourism experiences in a new digitalized era. The new scenario is showing some paradoxical changes that lead to new approaches for tourism production, distribution, and financing. This chapter focuses on innovation in marketing, involving market processes, new changes in tourist behavior and new approaches adopted by companies to face new trends. An emphasis is given to service innovation in tourism, with a special focus on companies, tourist destinations, and the digital environment. Likewise, the chapter examines a series of paradoxes of postmodern tourists and how companies develop new products and services to try to address them.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Aubert, N. (2005). L’individu hypermoderne. Ramonville: Erès.
Bachimon, P., & Dérioz, P. (2010). Tourisme affinitaire: Entre revitalisation et dénaturation des territoires. Téoros: Revue de recherche en tourisme, 29(1), 8–16.
Bastiaansen, M., Straatman, S., Driessen, E., Mitas, O., Stekelenburg, J., & Wang, L. (2018). My destination in your brain: A novel neuromarketing approach for evaluating the effectiveness of destination marketing. Journal of Destination Marketing & Management, 7, 76–88.
Baudrillard, J. (1968). Le système des objets. Paris: Gallimard.
Baudrillard, J. (1970). La société de consommation. Paris: Gallimard.
Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15, 139–168.
Bigné, E. (2011). The transformation of distribution channels. In L. Moutinho (Ed.), Strategic management in tourism (2nd ed., pp. 141–157). Wallingford: Cabi.
Bigné, E. (2015). Fronteras de la investigación en marketing. Hacia la unión disiciplinaria. Valencia: Publicacions de la Universitat de València.
Bigné, E. (2016a). Neuroturismo: transpórtate a la nueva investigación en turismo. In D. Lopez-Olivares (Ed.), Turismo y Movilidad: Interrelaciones y Nuevas Oportunidades (pp. 15–30). Valencia: Tirant Lo Blanc.
Bigné, E. (2016b). Frontiers in research in business: Will you be in? European Journal of Management and Business Economics, 25(3), 89–90.
Boorstin, D. J. (1964). The image: A guide to pseudo-events in America. New York: Harper.
Brown, S., Kozinets, R., & Sherry, J. (2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing: July 2003, 67(3), 19–33.
Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the internet—The state of eTourism research. Tourism Management, 29(4), 609–623.
Chung, T. S., Rust, R. T., & Wedel, M. (2009). My mobile music: An adaptive personalization system for digital audio players. Marketing Science, 28(1), 52–68.
Chung, T. S., Wedel, M., & Rust, R. T. (2016). Adaptive personalization using social networks. Journal of the Academy of Marketing Science, 44(1), 66–87.
Claveria, O., Monte, E., & Torra, S. (2017). Regional tourism demand forecasting with machine learning models: Gaussian process regression vs. neural network models in a multiple-input multiple-output setting (pp. 1–26) (Working paper 2017/01). Accessed from http://www.ub.edu/irea/working_papers/2017/201701.pdf
Davenport, T. H. (1993). Process innovation: Reengineering work through information technology. Boston, MA: Harvard Business Press.
Dellarocas, C., Katona, Z., & Rand, W. (2013). Media, aggregators, and the link economy: Strategic hyperlink formation in content networks. Management Science, 59(10), 2360–2379.
Feifer, M. (1985). Going places. London: Macmillan.
Firat, A. F., & Venkatesh, A. (1993). Postmodernity: The age of marketing. International Journal of Research in Marketing, 10(3), 227–249.
Firat, A. F., & Venkatesh, A. (1995). Liberatory postmodernism and the reenchantment of consumption. Journal of Consumer Research, 22(3), 239–267.
Gandomi, A., & Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137–144.
Grönroos, C. (1990). Service management and marketing. Lexington, MA: Lexington Books.
Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637–651.
Hauser, J. R., Liberali, G., & Urban, G. L. (2014). Website morphing 2.0: Switching costs, partial exposure, random exit, and when to morph. Management Science, 60(6), 1594–1616.
Hetzel, P. (2002). Planète Conso: Marketing expérientiel et nouveaux univers de consommation. Paris: Edition d’Organisation.
Hjalager, A. M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), 1–12.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings and fun. Journal of Consumer Research, 9, 132–140.
Huotari, K., & Hamari, J. (2012, October). Defining gamification: A service marketing perspective. In Proceeding of the 16th International Academic MindTrek Conference (pp. 17–22). New York: ACM.
Jin, L., He, Y., & Song, H. (2012). Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services. Tourism Management, 33(2), 266–275.
Kracht, J., & Wang, Y. (2010). Examining the tourism distribution channel: Evolution and transformation. International Journal of Contemporary Hospitality Management, 22(5), 736–757.
Law, R. (2000). Back-propagation learning in improving the accuracy of neural network-based tourism demand forecasting. Tourism Management, 21(4), 331–340.
Lipovetsky, G. (2004). Les temps hypermodernes. Paris: Grasset.
Lyotard, J.-F. (1979). La condition postmoderne. Paris: Editions de Minuit.
Maffesoli, M. (1988). Le temps des tribus. Paris: Méridien Klincksieck.
Maffesoli, M. (2006). Du nomadisme: Vagabondages initiatiques. Paris: Editions de La Table Ronde.
Neslin, S. A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M. L., Thomas, J. S., & Verhoef, P. C. (2006). Challenges and opportunities in multichannel customer management. Journal of Service Research, 9(2), 95–112.
Nunkoo, R., Ramkissoon, H., & Gursoy, D. (2013). Use of structural equation modeling in tourism research: Past, present, and future. Journal of Travel Research, 52(6), 759–771.
Pattie, D. C., & Snyder, J. (1996). Using a neural network to forecast visitor behavior. Annals of Tourism Research, 23(1), 151–164.
Pearce, D. G., & Schott, C. (2005). Tourism distribution channels: The visitors’ perspective. Journal of Travel Research, 44(1), 50–63.
Rosenbloom, B. (2007). The wholesaler’s role in the marketing channel: Disintermediation vs. reintermediation. International Review of Retail, Distribution and Consumer Research, 17(4), 327–339.
Rust, R. T., & Huang, M. H. (2014). The service revolution and the transformation of marketing science. Marketing Science, 33(2), 206–221.
Rust, R. T., Moorman, C., & Dickson, P. R. (2002). Getting return on quality: Revenue expansion, cost reduction, or both? Journal of Marketing, 66(4), 7–24.
Sansaloni, R. (2006). Le non-consommateur. Comment le consommateur reprend le pouvoir. Paris: Dunod.
Sharpley, R. (2014). Postmodernism, tourism. In J. Jafari & H. Xiao (Eds.), Encyclopedia of tourism. Cham: Springer.
Song, H., & Li, G. (2008). Tourism demand modelling and forecasting—A review of recent research. Tourism Management, 29(2), 203–220.
Urry, J. (1990). The tourist gaze: Leisure and travel in contemporaries societies (2nd. ed.). London: Sage.
Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailing: Introduction to the special issue on multi-channel retailing. Journal of Retailing, 91(2), 174–181.
Vu, H. Q., Li, G., Law, R., & Ye, B. H. (2015). Exploring the travel behaviors of inbound tourists to Hong Kong using geotagged photos. Tourism Management, 46, 222–232.
Wang, Y., & Fesenmaier, D. (2004). Towards understanding members’ general participation in and active contribution to an online travel community. Tourism Management, 25, 709–722.
Wedel, M., & Kannan, P. K. (2016). Marketing analytics for data-rich environments. Journal of Marketing, 80(6), 97–121.
Wu, D. C., Song, H., & Shen, S. (2017). New developments in tourism and hotel demand modeling and forecasting. International Journal of Contemporary Hospitality Management, 29(1), 507–529.
Zahavi, D. (2003). Husserl’s phenomenology. Stanford: Stanford University Press.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer International Publishing AG, part of Springer Nature
About this chapter
Cite this chapter
Bigné, E., Decrop, A. (2019). Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing. In: Fayos-Solà , E., Cooper, C. (eds) The Future of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-89941-1_7
Download citation
DOI: https://doi.org/10.1007/978-3-319-89941-1_7
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-89940-4
Online ISBN: 978-3-319-89941-1
eBook Packages: Business and ManagementBusiness and Management (R0)