Abstract
PEGA is an intensive training programme for tourism professionals funded by the ESF 20017–2013 Programme. In 2015, it was commonly undertaken by the University of the Aegean, the Panteion University of Athens and the University of Thessaly aiming to update the knowledge of tourism professionals. A Cultural Heritage Module has specifically instructed tourism professionals into the design and delivery of cognitive–emotional experiences for visitors at heritage places, addressing three main challenges: A. the discontinuity of supply and demand in the production of smart heritage that is disabling the consumption of quality and highly customized heritage products and services at local level; B. the need for multilateral and transparent collaborations and the creation of an effective stakeholder network; and C. the need for real-time accessibility of the cultural product per se servicing the connected consumer market. The training has demonstrated that interconnected professional networks and enhanced skills to exploit the local heritage potential with new heritage consumption models is a sine qua non condition for the future of tourism professionals while at the same time it is pointing towards new opportunities for structural changes in the heritage sector.
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Notes
- 1.
The New Narrative for Europe is an EU pilot project, initiated by the European Parliament and implemented by the European Commission. It is accessible at: http://ec.europa.eu/culture/policy/new-narrative/index_en.htm.
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Stavrinoudis, T., Papathanasiou-Zuhrt, D. (2019). Design and Delivery of Experience-Based Tourism Products and Services in Heritage Settings: The PEGA Training Programme. In: Vasile, V. (eds) Caring and Sharing: The Cultural Heritage Environment as an Agent for Change. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-89468-3_14
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