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Entrepreneurship and the Industry Life Cycle pp 59–90Cite as

Entrepreneurial Aptitude and Gender-Related Stereotypes: A Research on Competences, Policies and Practices to Foster Entrepreneurial Culture in a Less Favoured Environment

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Abstract

The present work explores gender stereotypes and perception of entrepreneurship in the island of Sardinia, an Italian region characterized by unfavourable socio-economic conditions. Exploring the relation between entrepreneurial aptitude, competences, and social environment is of primary importance for developing entrepreneurship and understanding the evolution of regional human capital. Results of a questionnaire administered to a sample of aspiring, actual, and attempted Sardinian entrepreneurs, suggest that gender stereotypes and perceived inequalities endanger entrepreneurial networks, in spite of pre-existing feminine norms, and gender equality of education, aptitude, competences and regional opportunities. The findings suggest that a pervasive masculine discourse on entrepreneurship can hinder entrepreneurial perception and outcomes, and supplement the extant literature on the importance of a multiple culture perspective. It is suggested that policy-makers should pay attention to gender-related stereotypes and to entrepreneurial aptitude in order to convert detrimental regional and social networks into innovation systems. Practises for future investigations and recommendations to develop knowledge competences are also discussed.

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Authors and Affiliations

  1. Hector Research Institute for Education Sciences and Psychology, Universität Tübingen, Tübingen, Germany

    Stefano Noventa

  2. Department of Business Administration, University of Verona, Verona, Italy

    Serena Cubico & Giuseppe Favretto

  3. Center for Assessment, University of Verona, Verona, Italy

    Maddalena Formicuzzi & Piermatteo Ardolino

  4. Department of Business Studies, University of Uppsala, Uppsala, Sweden

    Francesco Ciabuschi

  5. Department of Management and Economics, School of Social and Human Sciences, Universidade da Beira Interior, Covilhã, Portugal

    João Leitão

  6. Methods Center, Universität Tübingen, Tﺰbingen, Germany

    Stefano Noventa

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Editors and Affiliations

  1. Department of Business Administration, University of Verona, Verona, Italy

    Serena Cubico

  2. Department of Business Administration, University of Verona, Verona, Italy

    Giuseppe Favretto

  3. Department of Management and Economics, University of Beira Interior, Covilhã, Portugal

    João Leitão

  4. Friedrich Schiller University Jena, Jena, Germany

    Uwe Cantner

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Noventa, S. et al. (2018). Entrepreneurial Aptitude and Gender-Related Stereotypes: A Research on Competences, Policies and Practices to Foster Entrepreneurial Culture in a Less Favoured Environment. In: Cubico, S., Favretto, G., Leitão, J., Cantner, U. (eds) Entrepreneurship and the Industry Life Cycle. Studies on Entrepreneurship, Structural Change and Industrial Dynamics. Springer, Cham. https://doi.org/10.1007/978-3-319-89336-5_4

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