What Makes It Persuasive?

  • Sandra Burri Gram-Hansen
  • Maja Færge Rabjerg
  • Ea Kirstine Bork Hovedskou
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10809)


Based on an analysis of two wearable activity trackers, this papers seeks to contribute to the discussion of characteristics of persuasive design, by arguing that although principles commonly applied in persuasive technologies are present, it may not justify that a technology is defined as persuasive. We refer to the rhetorical concept of peithenanke, in order to explain the subtle nuances of different types of behaviour design, and support previously made arguments that transparency and ethics are fundamental qualities of persuasion, which should not be overlooked neither in theory nor in practice.


Persuasion Persuasive design Children Ethics Peithenanke 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Sandra Burri Gram-Hansen
    • 1
  • Maja Færge Rabjerg
    • 1
  • Ea Kirstine Bork Hovedskou
    • 1
  1. 1.Department of Communication and PsychologyAalborg UniversityAalborgDenmark

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