Abstract
The ability to write a business plan for a sustainable integrated behavioral health program requires competencies in business entrepreneurship. Leaders in integrated behavioral health will be called upon to design detailed business plans in order to successfully promote integrated behavioral health programs. This chapter is focused on the competencies necessary to write an integrated behavioral health business plan. These competencies include identifying opportunities and resources, creating strategies to demonstrate the value of integrated behavioral health, and how to promote the business plan via presentations to senior leadership. The components of the business plan include the executive summary, program description, industry trends and analysis, the target market, competition, strategic position and risk assessment, marketing plans and sales strategy, operations, technology plan, management, sustainability, and financials. Examples of measurement and evaluation of these competencies are included.
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References
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Summary
The current state of healthcare transformation demands that the integrated behavioral health leader develops competencies as a business entrepreneur. The Triple Aim focuses on improved patient experience of care, population health, and cost savings which require business acumen to balance clinical and cost outcomes. The transition from fee-for-service to value-based healthcare will demand leaders who can effectively promote and negotiate innovative approaches to reimbursement for integrated behavioral health services. Most leaders in integrated behavioral health do not have formal education and training on business entrepreneurship, leaving them ill-prepared to address these new challenges. Developing an effective business plan is a key component of successful entrepreneurship. Specific training strategies and techniques are needed to help the learner acquire core skills and competencies necessary for developing an integrated behavioral health business plan. Developing these competencies will contribute to raising awareness of healthcare executives to the importance of integrated behavioral health in the emerging world of value-based primary healthcare delivery.
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Appendix: Behavioral Health Entrepreneurship Course Calendar
Appendix: Behavioral Health Entrepreneurship Course Calendar
Arizona State University Doctor of Behavioral Health Program
Week | Topics/lessons | Activities | Assignments |
|---|---|---|---|
1 | Introduction to course and assignments Introduction to successful business plan: starting the process and components | Read: Syllabus Read: Abrams Ch. 1–5 Read: Christensen Ch. 1 | Classmate introduction post (no points)Introduction post due Sunday by 11:59pm (AZ time) Discussion board #1Initial post due Friday by 11:59pm AZ time Reply post due Sunday by 11:59pm (AZ time) |
2 | Successful business plan components Disruption in business Introduction to getting entrepreneurial: mission: customer/product, innovationBCP opportunities in integrated care Weekly Webinar : Tuesday at 4:00 pm AZ time | Read: Abrams 6–10 Read: Christensen, Ch. 2 Read Farrell Ch. 1–3 Watch videos embedded in week 1 course content Attend Webinar or watch Webinar recording | Discussion board #2 Initial post due Friday by 11:59pm AZ time Reply post due Sunday by 11:59pm (AZ time) |
3 | Successful business plan components Disruptive innovation Getting entrepreneurial: self-inspired Behavior: What’s really required? Assignment #1 business plan outline Weekly Webinar: Tuesday at 4:00 pm AZ time | Read: Abrams 11–17 Read: Christensen, Ch. 3 Read: Farrell, Ch. 4, Conclusion Watch videos embedded in week 2 course content Attend Webinar or watch Webinar recording | Discussion board #3 Initial post due Friday by 11:59pm AZ time Reply post due Sunday by 11:59pm (AZ time) Assignment #1: Business plan part 1 Due: Sunday by 11:59pm (AZ time) |
4 | Successful business plan: putting the plan to work Clinical financial analysis Weekly Webinar: Tuesday at 4:00 pm AZ time | Read: Abrams Ch. 18–22 Read: Christensen, Ch.4 Watch videos embedded in week 3 course content Attend Webinar or watch Webinar recording | Learning Assessment #1: Due: Sunday by 11:59pm (AZ time) |
5 | Business plan development (continued) Billing systems and projections Weekly Webinar: Tuesday at 4:00 pm AZ time | Read: Ries, Ch.1–4 Read: Christensen, Ch.7 Watch videos embedded in week 4 course content Attend Webinar or watch Webinar recording | Assignment #2: Business plan part 2 Due: Sunday by 11:59pm (AZ time) |
6 | Formatting of business plan, review of any questions and answers Sample business plans Issues facing integrated care ventures Weekly Webinar: Tuesday at 4:00 pm AZ time | Read: Ries, Ch., 5–8 Read: Christensen, Ch. 11 Watch videos embedded in week 5 course content Attend Webinar or watch Webinar recording | Team activity (Due Sunday 11:59 PM AZ time) Learning assessment #2: Due: Sunday by 11:59pm (AZ time) |
7 | PowerPoint pitch overviewReading/videos discussion Preparing for the workforce Weekly Webinar: Thursday at 4:00 pm AZ time | Read: Ries, Ch. 13–14 Watch videos embedded in week 5 course content Attend Webinar or watch Webinar recording | Assignment #3 - PPT pitch Due Sunday 11:59 PM (AZ time) Discussion board #4Initial post due Friday by 11:59pm AZ time Reply post due Sunday by 11:59pm (AZ time) |
Wrap-Up | Case study in integrated care entrepreneurship Final Weekly Webinar: Tuesday at 4:00 pm AZ time | No Readings Watch videos embedded in week 7 course content Attend Final Webinar or watch Webinar recording Develop PPT and post DB #5 | No assignments due |
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O’Donnell, R., Dahl-Popolizio, S. (2018). Business Entrepreneurship: The Integrated Behavioral Health Business Plan. In: Macchi, C., Kessler, R. (eds) Training to Deliver Integrated Care. Springer, Cham. https://doi.org/10.1007/978-3-319-78850-0_8
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