Abstract
Leading institutions such as Pentagram and Stanford University’s D. School have adopted the Design Studio approach to cultivate innovation. The Design Studio approach encourages a structured method that relies on rapid, iterative brainstorming to harvest ideas. This chapter outlines one variation of the Design Studio approach and discusses the science behind the method’s effectiveness in generating ideas.
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The story of Robert Brunner, Pentagram,and the Fuego grill was first documented in a Films Media Group’s 2003 short documentary The Launch: A Product Is Born.
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Chen, S. (2019). The Design Studio Approach. In: The Design Imperative. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-78568-4_4
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DOI: https://doi.org/10.1007/978-3-319-78568-4_4
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Publisher Name: Palgrave Macmillan, Cham
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Online ISBN: 978-3-319-78568-4
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