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The Active Senior Tourist: The Case of the Balearic Islands

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Tourist Behavior

Part of the book series: Tourism, Hospitality & Event Management ((THEM))

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Abstract

Tourism in mature, seasonal destinations such as The Balearic Islands should be redirected towards more sustainable products and policies. The present chapter examines hiking tourists, underlining the role and great potential they have for the destination. A sample of hikers approached in the Tramuntana mountain range was segmented by age, differentiating between senior hikers of 60 years and above, and the rest of respondents. The analysis of results showed distinct socio-demographic characteristics and motivations for choosing the tourist destination, as well as different patterns of tourist behaviour, spending and levels of satisfaction. The findings have important practical applications for the promotion of hiking destinations as tourism products.

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Authors and Affiliations

  1. University of the Balearic Islands, Palma, Spain

    Francisco Rejón-Guardia, María Antonia García-Sastre & Margarita Alemany-Hormaeche

Authors
  1. Francisco Rejón-Guardia
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  2. María Antonia García-Sastre
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  3. Margarita Alemany-Hormaeche
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Correspondence to Francisco Rejón-Guardia .

Editor information

Editors and Affiliations

  1. School of Tourism and Hotel Management, Dokuz Eylül University, İzmir, Turkey

    Metin Kozak

  2. Faculty of Tourism, Anadolu University, Eskişehir, Turkey

    Nazmi Kozak

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Rejón-Guardia, F., García-Sastre, M.A., Alemany-Hormaeche, M. (2018). The Active Senior Tourist: The Case of the Balearic Islands. In: Kozak, M., Kozak, N. (eds) Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-319-78553-0_12

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