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Perceived Information Risk While Providing Sensitive Information for Consuming Digital Services

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Digital India

Part of the book series: Advances in Theory and Practice of Emerging Markets ((ATPEM))

Abstract

Since the increase on use of the digital services, there has been growth of risk surrounding information. So the measure of the information risk while using digital services has been a concern for the information security managers. The purpose of the study is to develop a conceptual model which can be used to measure the information risk while using digital services. The sharing of information during the purchase of the digital services is very certain. The conceptual model develops the antecedents of the information risk. The antecedents are network environment characteristics, network trust, general information security awareness, perceived information privacy concern and information type. The model also includes the contrast which shows the willingness to buy the digital services. It includes perceived risk, trust in service provider, perceived size and reputation of the digital service provider.

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Author information

Authors and Affiliations

  1. Centre of Excellence in Cyber Systems and Information Assurance (CoE-CSIA), Indian Institute of Technology Delhi, New Delhi, India

    Syed Ziaul Mustafa

  2. Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India

    Arpan Kumar Kar

Authors
  1. Syed Ziaul Mustafa
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  2. Arpan Kumar Kar
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Editor information

Editors and Affiliations

  1. Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India

    Arpan Kumar Kar

  2. Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India

    Shuchi Sinha

  3. Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India

    M. P. Gupta

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Mustafa, S.Z., Kar, A.K. (2018). Perceived Information Risk While Providing Sensitive Information for Consuming Digital Services. In: Kar, A., Sinha, S., Gupta, M. (eds) Digital India. Advances in Theory and Practice of Emerging Markets. Springer, Cham. https://doi.org/10.1007/978-3-319-78378-9_9

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