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Digital India pp 117-131 | Cite as

Analyzing Whether CEOs Can Act as Influencers for Sustainable Development Goals

  • Purva Grover
  • Arpan Kumar Kar
  • P. Vigneswara Ilavarasan
Chapter
Part of the Advances in Theory and Practice of Emerging Markets book series (ATPEM)

Abstract

The objective of this paper is to provide directions to governments and corporates for supporting the 2030 agenda for sustainable development across the world. This study proposes an approach for analyzing the inclination of leading CEOs (as social influencers) toward SDGs by analyzing the CEOs’ conversation on social media platforms. The study also tries to investigate the usage pattern of Twitter among the CEOs and themes of the tweets posted by CEOs. The results of the study show, through social media platforms (such as Twitter), CEOs are expressing their opinions for various events happening across the world and motivating Twitter users for building their career and improving their living standards. The outcome of the study suggests, if some organization (such as United Nations or governments) pushes these CEOs on SDGs themes, then these CEOs can act as the great influencers on SDGs’ theme on social media platforms.

Keywords

Sustainability Twitter analytics Social media analytics, Text analytics 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Purva Grover
    • 1
  • Arpan Kumar Kar
    • 1
  • P. Vigneswara Ilavarasan
    • 1
  1. 1.Information Systems area, DMS, Indian Institute of TechnologyDelhiIndia

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