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This chapter gives an overview of the policies of the United States and European nations towards the Pinochet dictatorship and explains that the lack of coordination by foreign countries weakened the impact of international sanctions. It argues that the longevity of the Pinochet regime (1973–1990) was due to domestic factors. It explores the contrasting ideological perspectives of the British Conservative and Labour parties towards the military government in Chile. It shows that Foreign Office officials and Conservative politicians shared the view that the Pinochet regime would provide opportunities for British businesses. The Foreign Office therefore tried to dissuade the Labour governments of 1974–1979 from imposing sanctions on the Pinochet regime.