Abstract
This paper aims to present and discuss the theory and research strategy underlying the assessment of the KnowRISK risk communication in one of the KnowRISK pilot-areas, Alvalade parish in Lisbon city. The theory guiding this evaluation research stands on Precaution Adoption Process Model (PAPM), and is complemented by other proposals. Defining the most appropriate research design required answers to two basic questions: ‘what to assess?’ and ‘how to assess?’. The first-mentioned question implied to take into account KnowRISK risk communication main aims, clarifying which cognitive and behavioral changes were realistically expectable in the context of an earthquake dormant society as is the case of Lisbon. Concerning the second-mentioned question, the assessment of risk communication procedure stands in an evaluation research design that comprehends quantitative and qualitative methods.
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Notes
- 1.
KnowRISK intervention in Rainha D. Leonor School took place between October 2016 and January 2017. In Padre António Vieira School intervention started in January, 2017 and finished in March 2017.
- 2.
This is an assumption that stands on the Theory of Reasoned Action, proposed by Fishbein and Azjen (1991). According to this theory, behavioural response towards a certain risk is so dependent on individuals’ beliefs about the protective measure (i.e. to fix shelves to the wall) in itself as their interpretation of risk situation (exposure to earthquake threat).
- 3.
In a more recent version of the model, Weinstein et al. (2008) classify these individuals as “aware but unengaged”.
- 4.
Unlike individuals at Stage 2, these individuals are more knowledgeable about the alternatives of protection and have, at some point, considered the possibility of adopting them.
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Sousa e Silva, D. et al. (2019). Seismic Risk Communication: How to Assess It? The Case of Lisbon Pilot-Area. In: Rupakhety, R., Olafsson, S., Bessason, B. (eds) Proceedings of the International Conference on Earthquake Engineering and Structural Dynamics. ICESD 2017. Geotechnical, Geological and Earthquake Engineering, vol 47. Springer, Cham. https://doi.org/10.1007/978-3-319-78187-7_32
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