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Analysing the Pattern of Twitter Activities Among Academics in a UK Higher Education Institution

  • Nordiana Ahmad Kharman ShahEmail author
  • Andrew Martin Cox
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10766)

Abstract

This study explores the temporal patterns of Twitter use in academia, through quantitative and qualitative methods, answering the following questions: When do academics tweet? Where do academics tweet? and How often do academics receive feedback from their followers on Twitter? UK academics who are active users of Twitter in a specific institution were recruited for the study. Both the temporal patterns (daily and weekly) in the use of Twitter and the uses themselves suggest that the practice is seen primarily as a professional matter, and secondarily as personal. A significant pattern of ‘microbreaks’ is identified. The data indicates that where Twitter use becomes habitual, it is experienced as a positive addition to available communication tools.

Keywords

Social media Twitter Digital scholar Higher Education 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Department of Library and Information ScienceUniversity of MalayaKuala LumpurMalaysia
  2. 2.Information SchoolThe University of SheffieldSheffieldUK

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