Individual Rewarding and Social Outcomes in the Collaborative Economy

  • Davide Arcidiacono
  • Ivana Pais
Part of the Research for Development book series (REDE)


The sharing economy has spread since 2004, but it is only in recent years that consultants and academics have started doing empirical research. The first evidences—even amid still contradictory results—show a common finding: while sharing platforms aimed their communication on the values of sociability and sustainability, consumers use more often the platform for convenience or savings. This does not exclude that from this type of individual motivations can descend collective advantages, but it is naive to attribute these results to a direct intent. It is also useful to distinguish between different forms of sharing economy: if the rental economy is often moved by rationally purposeful actions and those related to forms of reciprocity by affective actions, the motivations behind common pooling practices can be traced to the concept of “contribution” developed to explain the connective actions in open source communities.


  1. Ademe. (2015). Etude nationale sur le covoiturage de courte distance, enquêtes auprès des utilisateurs des aires de covoiturage. Retrieved May 23, 2017, from
  2. Agyeman, J., & McLaren, D. (2015). Sharing cities. A case from truly smart and sustainable cities. Cambridge: The Mit Press.Google Scholar
  3. Alchian, A. A. (1950). Uncertainty, Evolution, and Economic Theory. Journal of Political Economy, 58(3), 211–221.CrossRefGoogle Scholar
  4. Altroconsumo. (2016). Sharing economy: quando il valore è partecipato. Retrieved May 23, 2017, from
  5. Andreotti, A., Anselmi, G., Eichhorn, T., Hoffmann, C. P., & Micheli, M. (2017). Participation in the Sharing Economy. Retrieved May 23, 2017, from
  6. Arcidiacono, D. (2013). Consumatori Attivi. Scelte d’Acquisto e Partecipazione per una Nuova Etica Economica. Milan: Franco Angeli.Google Scholar
  7. Arcidiacono, D. (2016). Il tempo nell’economia fondamentale tra sharing economy e personal branding: il caso del Time Banking on line. Sociologia del Lavoro, 142, 98–114.CrossRefGoogle Scholar
  8. Arcidiacono, D., & Pais, I. (2017). Reciprocità, fiducia e relazioni nei servizi di mobilità condivisa: un’analisi sul car pooling di BlaBlaCar, working paper. Retrieved May 23, 2017, from
  9. Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: the case of car sharing. Journal of Consumer Research, 39(4), 881–898.CrossRefGoogle Scholar
  10. Bauwens, M., & Kostakis, V. (2014). Network society and future scenarios for a collaborative economy. New York: Palgrave.Google Scholar
  11. Belk, R. (2007). Why Not Share Rather than Own? Annals of the American Academy of Political and Social Science, 611, 126–140.CrossRefGoogle Scholar
  12. Belk, R. (2010). Sharing. The Journal of Consumer Research, 36(5), 715–734.CrossRefGoogle Scholar
  13. Bellotti, V., Ambard, A., Turner, D., Gossmann, C., Demkova, K., & Carroll, J. M. (2015). A muddle of models of motivation for using peer-to-peer economy systems. In Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (pp. 1085–1094).Google Scholar
  14. Benkler, Y. (2004). Sharing nicely: On shareable goods and the emergence of sharing as a modality of economic production. Yale Law Journal, 114, 273–358.CrossRefGoogle Scholar
  15. Benlian, A., & Hess, T. (2011). The signaling role of IT features in influencing trust and participation in online communities. International Journal of Electronic Commerce, 15(4), 7–56.CrossRefGoogle Scholar
  16. Bennett, W. L., & Segerberg, A. (2012). The logic of connective action. Information, Communication & Society, 15(5), 739–768.CrossRefGoogle Scholar
  17. Pais, I., & Provasi, G. (2015). Sharing economy: a step towards ‘re-embedding’ the economy? Stato e Mercato, 105, 347–377.Google Scholar
  18. Böcker, L., & Meelen, T. (2017). Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation. Environmental Innovation and Societal Transitions, 23, 28–39.CrossRefGoogle Scholar
  19. Botsman, R., & Rogers, R. (2010). What’s mine is yours: The rise of collaborative consumption. Londra: Harper Business.Google Scholar
  20. Carrigan, M., & Attalla, A. (2001). The myth of the ethical consumer-do ethics matter in purchase behavior. Journal of Consumer Marketing, 18, 560–577.CrossRefGoogle Scholar
  21. De Certau, M. (2001). L’invenzione del quotidiano. Rome: Edizioni Lavoro.Google Scholar
  22. Decrop, A., & Grual, A. (2016). What drives consumers to provide goods in collaborative consumption schemes? The role of trust, market mediation and reciprocation, working paper. In: ESCP 2nd International Workshop on the Sharing Economy How does the sharing economy disrupt individual behaviors, industries and public regulation? 28–29 Jan 2016, Paris.Google Scholar
  23. Dillahunt, T. R., & Malone, A. R. (2015). The promise of the sharing economy among disadvantaged communities. In: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (pp. 2285–2294).Google Scholar
  24. Dubois, E. A., Schor, J., & Carfagna, L. (2014). New cultures of connection in a Boston time bank. In J. B. Schor & C. J. Thompson (Eds.), Sustainable lifestyles and the quest for plenitude: Case studies of the new economy. New Haven: Yale University Press.Google Scholar
  25. Edelman, B., Luca, M., & Svirsky, D. (2017). Racial discrimination in the sharing economy: Evidence from a field experiment. American Economic Journal: Applied Economics, 9(2), 1–22.Google Scholar
  26. Eurobarometer (2016). Collaborative platform. Retrieved May 23, 2017, from
  27. European Parliament (2016). The cost of non-europe in the sharing economy. Retrieved May 23, 2017, from
  28. Flichy, P. (2010). Le sacre de l’amateur. Sociologie des passions ordinaires à l’ère numérique. Éditions du Seuil: Paris.Google Scholar
  29. Fraiberger, S. P., Sundararajan, A. (2015). Peer-To-Peer rental markets in the sharing economy. NYU Stern School of Business Research Paper. Retrieved May 23, 2017, from
  30. Gansky, L. (2006). The mesh: Why the future of business is sharing. Penguin, New York.Google Scholar
  31. Gant, A. C. (2016). Holiday rentals: The new gentrification battlefront. Sociological Research Online, 21(3), 10.CrossRefGoogle Scholar
  32. Gorenflo, N. (2015). How platform coops can beat death stars like uber to create a real sharing economy. Retrieved May 23, 2017, from
  33. Haenfler, R., Aenfler, B. J., & Jones, E. (2012). Lifestyle movements: Exploring the intersection of lifestyle and social movements. Social Movement Studies, 1, 1–20.CrossRefGoogle Scholar
  34. Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047–2059.CrossRefGoogle Scholar
  35. Handke, V., & Jonuschat, H. (2013). Flexible ridesharing, new opportunities and service concepts for sustainable mobility. London: Springer.Google Scholar
  36. Hearn, A. (2016). Structuring feeling: Web 2.0, online ranking and rating, and the digital ‘reputation’ economy. Ephemera. Theory & politics in organization, 10, 421–438.Google Scholar
  37. Hodgson, G. M. (1993). Economics and evolution: Bringing life back into economics. Ann Arbor: The University of Michigan Press.CrossRefGoogle Scholar
  38. Ikkala T., Lampinen A. (2015). Monetizing network hospitality: hospitality and sociability in the context of airbnb. In CSCW ‘15 Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing, pp. 1033–1044.Google Scholar
  39. Kalamar, A., (2013). Sharewashing is the new greenwashing. Retrieved May 23, 2017, from–834.html.
  40. Keen, A. (2007) The cult of the amateur: How today internet is killing our culture. Chicago, Currency.Google Scholar
  41. Liu, S. Q., & Mattila, A. S. (2017). Airbnb: Online targeted advertising, sense of power, and consumer decisions. International Journal of Hospitality Management, 60, 33–41.CrossRefGoogle Scholar
  42. Marguerat, D., Cestre, G. (2002). Le consommateur “vert”: attitude et comportement. Working Paper, Institut Universitaire de Management International, Losanna. Retrieved May 23, 2017, from
  43. Martin, C. J. (2016). The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism? Ecological Economics, 121, 149–159.CrossRefGoogle Scholar
  44. Martin, E. W., Shaheen S. A. (2010). Greenhouse gas impacts of car sharing in North America. Minnesota Transportation Institute. Retrieved May 23, 2017, from
  45. Mazzella, F., Sandurarajan, A. (2016). Entering the Trust Age, BlaBlaCar & NYU-Stern. Retrieved May 23, 2017, from
  46. Mazzucato, M. (2013). The entrepreneurial state: Debunking public vs private sector myths. London: Anthem Press.Google Scholar
  47. Merton, R. K. (1936). The unanticipated consequences of purposive social action. American Sociological Review, 1(6), 894–904.CrossRefGoogle Scholar
  48. Montiel, I., & Delgado-Ceballos, J. (2014). Defining and measuring corporate sustainability: are we there yet. Organization & Environment, 27(2), 113–139.CrossRefGoogle Scholar
  49. Owyang, J. (2014). Sharing is the new buying: How to win in the collaborative economy, crowd companies report. Retrieved May 23, 2017, from
  50. Papacharissi, Z. (Ed.). (2011). A networked self: Identity, community, and culture on social network sites. New York: Routledge.Google Scholar
  51. Parguel, B., Lunardo, B., Benoit-Moreauc F. (2016). Sustainability of Collaborative Consumption in Question: When Second-hand Peer-to-peer Platforms Stimulate Green Consumers’ Impulse Buying and Overconsumption. In 2nd International Workshop on the Sharing Economy, January 28th & 29th, Paris.Google Scholar
  52. Parigi, P., & State, B. (2014). Disenchanting the world: The impact of technology on relationships. Social Informatics, 8851, 166–182.Google Scholar
  53. Pasquale, F. (2015). The black box society: The secret algorithms that control money and information. Cambridge: Harvard University Press.CrossRefGoogle Scholar
  54. Picard, T., & Teboul, B. (2015). Uberisation = économie déchirée. Bluffy: Editions Kawa.Google Scholar
  55. Piscicelli, L., Cooper, T., & Fisher, T. (2014). The role of values in collaborative consumption: insights from a product-service system for lending and borrowing in the UK. Journal of Cleaner Production, 97, 21–29.CrossRefGoogle Scholar
  56. PwC (2015). The sharing economy—sizing the revenue opportunity. Retrieved May 23, 2017, from
  57. Resnick, P., Zeckhauser, R. (2002). Trust among strangers in internet transactions: Empirical analysis of eBay’s reputation system. In M. R. Baye (Eds.), The economics of the internet and E-commerce (pp. 127–157). Amsterdam: Elsevier Science.Google Scholar
  58. Safian, R. (2012). Generation Flux, 18th January. Retrieved May 23, 2017, from
  59. Sahlins, M. D. (1972). Stone age economics. New York: Transaction Publishers ADG.Google Scholar
  60. Sundararajan, A. (2016). Crowd capitalism. New York: The MIT Press.Google Scholar
  61. Scholz, T. (Ed.). (2012). Digital labor: The internet as playground and factory. London: Routledge.Google Scholar
  62. Scholz, T., Schneider, N. (2017). Ours to hack and to own: The rise of platform cooperativism, a new vision for the future of work and a fairer internet. New York: OR-Paperback.Google Scholar
  63. Schor, J. (2014). Debating sharing economy. In Great Transition Initiative. Retreived May 23, 2017, from
  64. Schor, J. B., & Fitzmaurice, C. J. (2015). Collaborating and connecting: The emergence of the sharing economy. In L. Reisch & J. Thogersen (Eds.), Handbook on Research on Sustainable Consumption. Cheltenham: Edward Elgar.Google Scholar
  65. Sen, A. (1992). Inequality revisited. Oxford: Clarendon Press.Google Scholar
  66. Standing, G. (2014). The precariat-The new dangerous class. Bloomsbury Academic: London.Google Scholar
  67. Strauss, W., & Howe, N. (2000). Millenials rising. New York: Vintage Books.Google Scholar
  68. Tussyadiah, I. P. (2015). An exploratory study on drivers and deterrents of collaborative consumption in travel. In I. Tussyadiah & A. Inversini (Eds.), Information & communication technologies in tourism. Switzerland: Springer International Publishing.Google Scholar
  69. Van Dijk, J. A. (2005). The deepening divide: Inequality in the information society. London: Sage Publications.Google Scholar
  70. Vantomme, D., Geuens, M., De Hower, J., De Pelsmacke, P. (2005). Implicit attitudes toward green consumer behavior (pp. 1–34). Working Paper Series, 31. Vlerick Leuven Gent.Google Scholar
  71. Zervas, G., Proserpio, D., & Byers, J. (2015). A first look at online reputation on Airbnb, where every stay is above average, working paper. Retrieved May 23, 2017, from

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Dipartimento Di SociologiaUniversità Cattolica Del Sacro CuoreMilanoItaly

Personalised recommendations