Abstract
This chapter also focuses on the internal components of assemblages and the resulting intensities embodied within singular advertisements, situating their aesthetic, stylistic, narrative and consumer engagement qualities within the paradigm of assemblage thinking. Specifically, temporality and spatiality are considered and the ways in which these important cinematic elements are used in advertising.
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de Burgh-Woodman, H. (2018). Intensities and the Singular Assemblage: Time and Space. In: Advertising in Contemporary Consumer Culture. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-77944-7_5
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