Postmodern Culture, Convergence and Advertising

  • Hélène de Burgh-Woodman


This theoretical chapter maps the era of postmodernity as a way into dealing with the questions of aesthetics, culture and the impetus towards the collapse of distinctions between high-low art, the constitution of hybridity and intersection and how different media types spill through to one another. The dynamics of convergence media are then discussed in the context of their impact on advertising and how it might be reconsidered in a media environment where boundaries between media forms are merging and advertising itself in a state of transformation.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Hélène de Burgh-Woodman
    • 1
  1. 1.The University of Notre Dame AustraliaSydneyAustralia

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