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Political Advertising: Practitioner Lessons for 2018 and Beyond

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Market Driven Political Advertising

Part of the book series: Palgrave Studies in Political Marketing and Management ((Palgrave Studies in Political Marketing and Management))

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Abstract

Political advertising is an evidence-based field. Many practitioners provide research and data which guide research and thought in the area and this chapter aims to do exactly that: how prior evidence discussed in the book can provide a guide for a practitioner that may want to run a campaign in the modern era.

Whilst not strictly a DIY guide for campaigners, it reminds practitioners that politics and campaigning should focus on a market driven, people first philosophy, and not just the ability to show that you are cool because you have an app.

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Authors and Affiliations

  1. Research School of Management, Australian National University, Canberra, ACT, Australia

    Andrew Hughes

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  1. Andrew Hughes
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Hughes, A. (2018). Political Advertising: Practitioner Lessons for 2018 and Beyond. In: Market Driven Political Advertising. Palgrave Studies in Political Marketing and Management. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-77730-6_7

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